Social Media Blog Promotion

My initial plan was to advertise the blog on Instagram, twitter and Facebook but I was having difficulty with creating and Instagram account for the blog so I wasn’t able to achieve that so I’ve settled with Facebook and twitter because I believe snapchat is a good social media for people who already have a following and not those who are looking to start a social media following from scratch.

I decided to post the F1 post to twitter as I am aware of the massive sports audience that twitter has to offer so it only made sense to for that post to be promoted on my twitter page as I believe that is where it would receive the most engagement assisted by the hashtags #F1, #F12020, #grandprix, #lewishamilton and #motorsports.

I also posted the Bugatti Chiron promotion on twitter because it’s a short post that asks a simple rhetorical question that is there to make the audience more curious and to entice them to click on the link and view the blog. Twitter also allows for the use of gifs in posts and it makes the post more eye catching.

Facebook is a good platform for promoting blog posts because when you post your link it turns the post into a hyperlink and uses the posts featured picture to add some visuals to the post.

I posted the electric car posts on Facebook because the featured picture on the post is a Tesla and they are increasingly popular and the post includes the statement “With global warming increasing and the environment is worsening daily, now is the best time to at least consider switching to electric.” which makes the audience think about electric vehicles and if they should think about purchasing one and the visuals of the Tesla model will attract them unlike other most electric vehicles which don’t have the same appeal.

For the petrol vs diesel and the car factories post I used a similar though process when creating the posts as they both include rhetorical questions to engage the user and I have also posted directions to click on the link in the post to further increase engagement.